Digital Marketing Overview – Traditional Marketing vs Digital Marketing
Digital Marketing is a procedure that connects the advertisers with their audiences. And this will be done through different digital channels. We all know that an advertisement is itself, creative form. And now through the digital marketing, that will be promoted. This basically, means that the publishers are going to make some space for the ads.
Well, the Digital Marketing does refer to a wide range of platforms which actively engage audiences. Now, the digital channels include the mobile, social, video and display, search. This is also referred to as the inbound marketing. Well, it allows the publisher to interact with the advertisements. And then correspond back to the advertisers. Now, because of the Vast enlargement of the digital era and seizure of the personal data, the marketers are now able to get in touch with both small and larger section of audiences. Well, this also includes the behavioral, demographic and much more.
What is Digital Marketing?
In simple words, Digital marketing is the process of marketing products or services using digital technologies.
- Social Media Marketing (Facebook, Twitter, Google+, Instagram, Pinterest etc.)
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
Well, in the Digital Marketing, the Marketers will target some section people. And in some specific cases, they will even Mark the certain devices. Well, they will even spot individuals irrespective of the device they might be using.
Apart from that, the digital markets are to measure the success of the Campaigns. Well, this includes the actual purchases, impressions, total clicks, number of website hits and the leads. One of the positive side of the Digital marketing when compared to the Traditional Media, that it is very easy to track down the Return on Investment (ROI). And this will also help the marketers, to get knowledge about their Campaigns efficiency. So, that the marketers can actually make better decisions further.
What is traditional marketing?
Traditional marketing is the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence.
- Billboard advertising
- Magazine ads
Traditional Marketing vs Digital Marketing – Pros and Cons
Now, if we talk at the high level, the Digital Marketing is something referred as the advertising strategies delivered through the different digital channels. And this list includes Websites, Social Media, Emails, Search Engines, Mobile Apps and others.
There are many features that advertisers are opting for the digital marketing over the traditional methods. The main thing is cost-effective. And it does provide the targeted results, increases the satisfaction.
Now, the Traditional Marketing includes the TV, Print Media, Radio, billboard advertising. And we can say that the Traditional Marketing is kind of outbound marketing. Because, the ad will reach the consumers, but they can’t communicate back. Whereas the Digital Marketing is Inbound Marketing, the communication will be two ways.
Digital Marketing Benefits
To be Exact Digital Marketing is a fine process of constructing and maintaining the Customer relationships through the online platforms. And to facilitate the Exchange of products, services, and ideas, to satisfy all the parties.
We can see the evolution of the Web throughout the years. And people are mainly depending on the Web for all kind of information. And now the digital marketing has become necessary for many organizations and institutions. Well, this list also includes the small business, which wants to make their name on the web.
What Does Digital Marketing Contain?
Now, the Digital Marketing contains different key components. And they all concentrate on different areas. Firstly, the Web Design, it will be done keeping the user experience in mind. Next is Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Email Marketing, Banner Ads (Display advertising), Affiliate Marketing, Content Marketing, Online Reputation Manager (ORM).
The Main goal of the Digital Marketing, is to generate the sales and capture the leads from the customers who are looking to the Web for answers. Remember to make sure that you are found on the web will be done through the optimized digital marketing process. Well, most of the Digital marketing strategies or campaigns consists of common objectives.
- Motivating the audience to take the action.
- Getting Engaged with the audience.
- Reaching the apt audience.
- ROI (Return On Investment).
- Spending on the Campaign.
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