What is Mobile Marketing in 2019? Types of Mobile Marketing & How it works?
Mobile Marketing is a digital marketing strategy. And the aim of this marketing is to reach the target audience on their smartphones and Tablets or any kinds of mobile devices through website or email or SMS or MMS or Social Media or apps.
We can say that the mobiles are rattling the way all the people using the brands. Like email openings to going to the website to get the content. It is all accessible through the mobile phones. Apparently, 80% of the internet users are having smartphones. And Google does anticipate that search queries on the mobile devices will surpass the desktop searches by 2015.
Well, effective mobile advertising means to understand the Mobile audience and design the content by keeping the mobile platforms in mind. And then proceed to make strategies to use the SMS or MMS Marketing and mobile apps.
Mobile Marketing can give the customers the time, location and personalized information along with the promotion of services, ideas or products.
Mobile Marketing is generally defined as any Marketing activity conducted within a network for which the customer is connected through the Personal Mobile Device. Mobile Marketing is a promotion campaign for the phones and other handheld devices.
Mobile Marketing usually defined as the multi-channel campaign. Mobile Marketing is a kind of marketing your business, which will appeal to the mobile device users. Well, when the mobile marketing is done correctly, it will surely, provides the customers.
With this marketing, the customers can get what exactly there are looking for. We can say that this is the future of the Marketing. Mobile phones do certainly change the way customers or Audience are engaging with the Brand.
What is Mobile Marketing and How Does it Work?
Remember that most of the people, do visit your site on their phone nor they do open your emails on the smartphone and buy products from your store through the phones. All you have to do is put your business where the customers are more going. And that is what exactly Mobile Marketing does. We can say that any kind of marketing strategy that ignores this Mobile Marketing is a maximum fail.
Well, some of the Mobile Marketing strategies are the same as the advertising delivery through the electronic channels like in Text, Graphics, and Voice Messages. As of now, SMS Messaging is the most common delivery channel for the mobile marketing. Well, next is the Search Engine Marketing for the display based campaigns. So, expanding the capabilities of the mobile devices also enable for the new methods of marketing. Following are some methods
- GPS messaging
- 2D Barcodes
- Augmented Reality
- Location-based service (LBS)
Why You need Mobile Marketing?
Soon after getting to know what is Mobile Marketing, then you need to focus on why your business or organization need the Mobile Marketing technique. Accordingly, most of the customers or users do spend a lot of time on the phones. And therefore, to target them, you surely need to incorporate the mobile marketing into your Marketing strategies. Following are some of the interesting statics.
- Accordingly, around 65% of emails are opened on the smartphones first.
- 70% of websites are opened on the tablets rather than the smartphones.
- Now, to access the vendors content more than 60% of B2B buyers are regularly using the mobile.
- Users mostly spending their 80% time on browsing mobile applications.
Now the Mobile Marketing surely pacifies the audience targeting. And it also increases the optimization of the business reach wide when compared to the digital marketing campaign that does not contain the mobile marketing.
Types of Mobile Marketing Strategy
Well, after getting to know about mobile marketing and why you need it for your business, the next thing you need to know is different types of Mobile marketing strategies for your business.
Well, knowing the specific types of mobile marketing strategy that apt for your business is the correct way to get more benefits of the mobile Marketing. Following are a list of Mobile Marketing Strategies.
- Apps based mobile marketing
- QR Codes mobile marketing
- SMS marketing
- Mobile Image Ads marketing
- Location Based mobile marketing
- Mobile Search Ads
- In Game mobile marketing